Go Bokke!

The website is the centre of an online marketing strategy. But it’s also critical to integrate traditional marketing (such as sponsorship) with online strategies. One company that is doing so really well is Safair, domestic carrier for the Springboks. As someone who has flown Safair many times, we are on their mailing list, and an email newsletter arrived this morning, with a link to this song. Great marketing, Safair!

Safair sponsorship of Springboks



Quo Vadis Communications supports the initiatives to eliminate gender-based violence (GBV)and calls on all South African business leaders to give their support in both vocal and practical ways. “Our economic progress will be stifled and limited if more than half of the population lives in fear, is recovering from violence, or away from work in a criminal justice process.” (Jennifer Smout, Commissioner for Gender Equality)


The redemptive earthworm

Theo Coggin, Chairman of Quo Vadis, writes: “Our thoughts today are with our American friends in particular, but also with millions of others the world over who decry violence. During our recent visit to the US we visited the site of the primary 9/11 attack. It is indeed memorable. What struck me, however (and some will understand, knowing me), was how life in all its great diversity is always present, no matter how evil humankind can be.

Standing on the kerbside as we were approaching the memorial my attention was drawn to this earthworm – alive in spite of the hugeness of the buildings around it and the thousands of people tramping around, alive in spite of the massive building operations that had and were still in progress, and alive in spite of the most foul of deeds committed in the destruction of the twin towers and blowing up of the other planes. Life, whatever its form, is redemptive.” (By Theo Coggin)