Go Bokke!

The website is the centre of an online marketing strategy. But it’s also critical to integrate traditional marketing (such as sponsorship) with online strategies. One company that is doing so really well is Safair, domestic carrier for the Springboks. As someone who has flown Safair many times, we are on their mailing list, and an email newsletter arrived this morning, with a link to this song. Great marketing, Safair!

Safair sponsorship of Springboks

 

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