“See” the reader

Visualise your reader when you writeThe last tip on writing effectively in business: #Visualise your #reader. Billionaire Warren Buffett gets the right balance in his reports by writing for his sisters, Doris and Bertie – intelligent people, but not experts. (HBR, Mike Reed)

It’s all about the benefits

Tip 5 about #effective_writing in business: Focus on #benefitsFocus on the benefits, rather than the features of the product to people. Eg, “Keeps you warm in winter and cool in summer, thanks to its cotton-merino blend” works a lot better than “A luxurious cotton-merino blend fabric”. (Tips from HBR, Mike Reed)

To the point!

Effective writing in business gets quickly to the pointTip 4: Get to the point. Think like a #journalist – what’s the most important thing you need to say? Identify it, and put that first. Busy people need to get the point upfront. (Tips from HBR by Mike Reed, Reed Words, London)

The desire to communicate

Overcoming through a desire to communicate
Photo by 수안 최 on Unsplash, the internet’s source of freely-usable photos.

In this article in The Atlantichttp://ow.ly/Julf50xZSnY, John Hendrickson reflects on the seldom-acknowledged stutter of USA Presidential frontrunner for the 2020 Democratic Party nomination, Joe Biden. As the immediate former vice president of the USA, there is no doubt that Biden has a desire to communicate and get people to believe in the policies he promotes. It is interesting to read in this article about a speech therapist who, in helping people to overcome stuttering, concentrates not so much on the mechanics of communicating, but on the desire to communicate at all. Interestingly, it is difficult to perceive any trace of a stutter when one listens to Biden. This reminds us of the former great Methodist leader in South Africa, Dr Joseph B Webb, who delivered the most articulate presentations during his influential ministry. Yet he grew up with a profound stutter and overcame it by standing in farmlands in the Eastern Cape, practising, practising, practising to speak fluently. Effective communication – spoken, written, acted, presented – comes with practise and a simple belief in the desire to communicate.

Communicating through the beauty of singing
Photo by David Beale on Unsplash, the internet’s source of freely usable photos.

A final thought: When stutterers sing, they don’t stutter; they communicate the beauty of the music. (For a discussion on singing and stuttering, see this link.)

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