Tips to avoid a switch off

Writing well – and communicating effectively – is a critical skill for all in business. In the next few posts, we’ll share tips from a Harvard Business Review about how to write without boring your audience.

Use first person (I, we) to avoid stiff formality in your writingTip 1: Talk like a human, not a business. One way of avoiding stiff formality is to write in the first person. So, instead of: “Jones and Jones is a residential agent offering customers friendly, clear and straightforward advice”, say: “We’ll give you the clear, friendly home-buying advice you need.”

Next post: Avoid complexity